Masset

Masset is an AI-powered digital asset management platform built to solve a fundamental problem: your company's content is scattered everywhere. Decks live in shared drives. Case studies sit on someone's desktop. Brand guidelines hide in a Slack thread. Videos get lost in downloads folders. Every piece of your story lives somewhere different, which means your team has to hunt for what they need, often settling for outdated versions. Masset gives your entire organization one searchable home for every deck, one-pager, image, video, and document. Everything lives in a single unified library where natural language search finds any asset in seconds. The platform is designed for teams across marketing, sales, enablement, partners, and operations who need to end content chaos. What makes Masset fundamentally different is how it connects to the AI tools your team already uses. Masset plugs your approved content directly into ChatGPT, Claude, Copilot, and Cursor through an MCP server. This means when someone asks an AI tool to draft a document, it pulls from your actual approved library instead of guessing. The platform also includes Myca, an AI assistant that lives inside Slack and Teams, answering content requests instantly with the current version. Masset provides trackable shares with CRM writeback, version control that updates everywhere at once, analytics to see what gets used, and built-in training. Unlimited seats, month-to-month pricing, SOC 2 compliance, and a promise to never train AI models on your data.

Unified Library with Natural Language Search

The core of Masset is a single library that holds every piece of your business content. You can ask for anything using natural language, like "show me the latest pricing deck" or "find the Q3 battle card," and Masset delivers the right asset instantly. No more digging through folders or guessing file names. Every deck, video, PDF, and document lives in one place, always current and always findable by everyone who needs it.

MCP Server for AI Tools

Masset speaks MCP, the open language that AI tools use to reach real content. The MCP server connects your approved library directly to tools like ChatGPT, Claude, Copilot, and Cursor. When your team asks any AI tool to write a one-pager, draft an email, or summarize a case study, it pulls from your actual approved content. This stops AI from guessing or generating generic responses that sound like everyone else.

Myca AI Assistant for Slack and Teams

Myca is an AI assistant that lives inside your messaging platforms. Your team can ask Myca for any asset directly in Slack or Teams, and it returns the current, approved version in seconds. No new tabs, no digging, no guessing. Myca understands natural language requests and always delivers the right file, updated yesterday and approved by your team. This turns content retrieval into a simple conversation.

Version Control and Trackable Shares

When you update a file in Masset, that change ripples everywhere. Every tracked share, every board, every Slack answer, and every AI draft automatically points to the new version. You fix it once and it is fixed everywhere. Masset also provides trackable shares with CRM writeback, so you can see exactly who opened what and when. Analytics show what content gets used, helping you understand what matters most.

Sales Teams Finding the Latest Content Before Calls

A sales rep has a prospect call in 15 minutes and needs the current pricing deck. Instead of searching through shared drives or asking colleagues, they ask Myca in Slack for the latest pricing deck. Masset delivers the approved version instantly, updated yesterday. The rep walks into the call confident they have the right material, and the prospect sees accurate, current information.

Marketing Teams Keeping Brand Assets Consistent

Marketing creates a new brand voice guide and updates the messaging document. With Masset, they upload the new versions once. Every board, every shared link, and every AI tool that references those documents automatically updates to the new versions. The entire organization now pulls from the same approved source, eliminating the problem of old decks and outdated guidelines floating around.

AI Tools Drafting from Approved Company Content

A product marketing manager asks ChatGPT to draft a one-pager about the platform. Without Masset, the AI guesses and produces generic language that sounds like every other company. With Masset, the AI pulls from the actual approved library, using real case studies, accurate pricing, and proper brand voice. The draft is specific, correct, and on-brand from the start.

Onboarding New Team Members with Instant Access

A new hire needs to learn the company story. Instead of receiving a folder of random files or being told to search the shared drive, they get access to Masset. They can ask for any asset in natural language, find the onboarding deck, watch the product tour video, and read the sales FAQ. Everything is current and organized, so the new hire gets up to speed faster with the right information.

How does Masset connect to AI tools like ChatGPT and Claude?

Masset uses an MCP server, which is an open protocol that AI tools understand. You install the MCP server connection, and then any AI tool you use can read from your approved Masset library. When you ask the AI to write or summarize something, it pulls from your actual content instead of guessing. The AI never sees content it should not have access to, and your permissions are respected everywhere.

Is my data safe and private with Masset?

Yes. Masset is SOC 2 compliant and has a strict policy of never training AI models on your data. Your content stays yours. The platform uses enterprise-grade security to protect your files and track who accesses what. Unlimited seats mean you can give access to everyone who needs it without worrying about per-user costs or security gaps.

How does version control work across all the places content lives?

When you update a file in Masset, every reference to that file updates automatically. If you shared a trackable link, that link now points to the new version. If Myca answered a question with that file, it now delivers the new version. If an AI tool drafted content using that file, the next draft uses the new version. You fix it once and it is fixed everywhere, ending the version chase.

What kinds of teams use Masset?

Teams across the entire organization use Masset, including marketing, sales, enablement, partners, and operations. Any team that creates, shares, or uses business content benefits from having one searchable home for everything. The natural language search makes it easy for anyone to find what they need, and the AI integrations ensure that even your AI tools use the right content.