Elmo

Elmo is an open source AI visibility tracking tool that helps brands understand how they are perceived across different AI models. As AI powered search and chatbots become more common, knowing what these systems say about your brand is essential. Elmo monitors mentions, analyzes citations, and benchmarks your brand against competitors. This tool is built for marketing managers, brand strategists, and data analysts who need clear, actionable insights. The platform is self hosted, which means you run it on your own infrastructure. Your data stays secure and accessible. You never face vendor lock in. Elmo works with major AI platforms like ChatGPT, Claude, Gemini, Grok, Mistral, Perplexity, Copilot, DeepSeek, and Google AI. You can track visibility across any prompt and any model. The core idea is simple: know how AI talks about your brand. By using Elmo, you can see exactly what AI models say, where they get their information, and how your visibility changes over time. This allows you to respond strategically to trends and shifts in AI behavior. Elmo is currently in version 0.2.6 and is actively developed by Blue Whale Software, LLC. The community helps shape the roadmap and features. Whether you are a small business or a large enterprise, Elmo gives you the foundational tools to understand and optimize your brand presence in the AI landscape.

Dashboard

The dashboard is your command center for AI visibility. It shows everything at a glance, including current visibility scores, trends over time, and citation category breakdowns. You can see specific cited pages and key metrics without digging through multiple screens. This feature saves time and gives you a clear overview of your brand position.

Visibility Tracking

Track visibility across every prompt and every model you care about. You can filter by AI model, time range, and custom tags. Each prompt shows a visibility score with trend lines that compare your brand against competitors. This lets you see exactly which prompts drive the most mentions and where you need to improve.

Citation Analysis

Understand where AI models get their information. Elmo shows you which domains and URLs are cited most frequently. It tracks new sources and dropped sources over time. Citations are broken down by category, such as brand, competitor, social media, and more. This helps you identify which content sources influence AI responses.

Competition Benchmarking

Compare your brand mention rate against competitors in a clear, visual format. You can see who dominates which prompts and identify gaps in your own AI visibility. This feature uses simple percentages and rankings so you can quickly understand your position relative to others in your industry.

Monitor Brand Mentions Across AI Models

Marketing teams can set up prompts to track how often their brand is mentioned by ChatGPT, Claude, Google AI, and others. This gives you real time visibility into your brand presence. You can spot trends, respond to negative mentions, and double down on what works.

Optimize Content for AI Citations

Content creators and SEO specialists can use citation analysis to see which of their pages are being cited by AI models. If certain pages are missing, you can adjust your content strategy. This helps ensure your best content gets picked up by AI search and chatbots.

Benchmark Against Competitors

Brand strategists can run competitor prompts to see how their brand stacks up. You can identify which competitors are winning in specific areas and find opportunities to improve. This data informs your overall brand strategy and resource allocation.

Track Changes in AI Behavior Over Time

Data analysts can monitor visibility trends over months or years. This helps you see the impact of algorithm updates, content changes, or market shifts. You can correlate your actions with changes in AI mention rates and make data driven decisions.

Is Elmo really free to use?

Yes, the self hosted version of Elmo is completely free. You pay nothing for the software itself. You only need to provide your own infrastructure and API keys for the AI models you want to track. There are no hidden fees or feature restrictions.

Do I need to be technical to use Elmo?

Some basic technical knowledge is helpful for the initial setup. You need to be comfortable using the command line to install the CLI tool and run the initialization command. After setup, the dashboard is user friendly and does not require coding skills. Documentation and community support are available.

Which AI models does Elmo support?

Elmo supports a wide range of AI models including ChatGPT, Claude, Gemini, Grok, Mistral, Perplexity, Copilot, DeepSeek, Google AI Mode, and Google AI Overviews. You can also track any other model by using its API or OpenRouter. The tool is designed to be extensible.

Can I use Elmo for multiple brands or clients?

Yes, you can use Elmo for multiple brands or clients. The white label option is designed specifically for agencies that want to provide AI visibility tracking to their customers. The self hosted version also allows you to manage multiple projects if you set up your infrastructure accordingly.

Elmo offers three pricing tiers. The Self Hosted plan is free at $0. It includes unlimited prompts, all AI models, citation analysis, competitor tracking, full source code access, and community support. The Cloud plan is coming soon and will include managed hosting, automatic updates, priority support, daily backups, and usage analytics. You can join a waitlist for this plan. The White Label plan is custom priced. It includes everything in the Cloud plan plus custom branding, custom domain, SSO, a shared Slack channel, and prioritized features. To get white label pricing, you need to contact the team.