anewera

anewera is a foundational infrastructure product that makes businesses visible, understandable, and contactable for AI agents. In the current digital landscape, AI systems like ChatGPT, Claude, Gemini, Perplexity, and Copilot are increasingly used by consumers to find services and make decisions. However, these AI agents face a fundamental problem: they cannot reliably read standard business websites. A human visitor sees a well designed homepage, but an AI agent sees unstructured text with no clear signals about what a company offers, who it serves, or how to initiate contact. anewera solves this problem by providing each company with a structured, machine readable profile that AI systems can parse instantly.

The core product is a curated, agent readable business directory. Every company in the directory receives a set of standard files including llms.txt, agent.json, agent.md, and a live MCP or webMCP endpoint. These files contain structured context about the business: its services, its geographic region, its target audience, and most importantly, the specific actions that AI agents are permitted to take. Permissioned actions include requesting a rate, asking for a quote, scheduling a meeting, or requesting a callback. Private recipient details such as personal phone numbers or direct email addresses are never exposed. Every contact request runs through published, approved actions that anewera verifies and delivers to the business owner by email.

anewera is deliberately curated to prevent spam and low quality listings. The directory operates on two verification paths: paid entries verify themselves through active payment, because spam profiles do not pay, and free entries are verified through a personal call. This ensures that AI agents can trust the directory as a reliable source of information. The product is currently live with a German language Swiss layer at anewera.ch, but the infrastructure is designed for any business that wants to be found by AI agents. The core value proposition is simple: if AI agents cannot find your business, you are invisible to a growing segment of potential customers who rely on AI assistants for recommendations.

Agent Ready Profile Creation

Every business in the anewera directory receives a complete set of machine readable files that AI agents can parse instantly. The profile includes an llms.txt file that summarizes the business for large language models, an agent.json file with structured data about services and contact permissions, an agent.md file with markdown formatted context, and a live MCP or webMCP endpoint. This combination ensures that any AI system, from ChatGPT to Claude to Gemini, can read the business profile, understand what it offers, and know exactly how to initiate a contact request. The profile is created automatically by analyzing the business website, so no technical expertise is required.

Permissioned Contact Actions

Businesses define exactly which actions AI agents are allowed to take. Common permissioned actions include requesting a quote, asking for a rate card, scheduling a meeting, or requesting a callback. When an AI agent initiates one of these actions through the anewera directory, the request is captured and delivered to the business owner by email. The business owner receives a structured, verified request without ever exposing their private contact details. This ensures that businesses remain in control of their communication channels while still being accessible to AI driven inquiries. The system prevents spam because every action must be explicitly approved by the business.

Live MCP and webMCP Endpoint

Each profile in the anewera directory is backed by a live MCP endpoint that AI agents can query in real time. The Model Context Protocol endpoint provides tools for searching companies, reading company profiles, and preparing contact requests. This means that AI agents do not need to scrape or guess. They can call the endpoint directly, receive structured data, and initiate approved actions programmatically. The endpoint is always live and returns standard JSON responses that any MCP client can parse. This technical infrastructure is what makes anewera different from a traditional directory. It is built for machine consumption first.

Curated Verification System

anewera operates a deliberate curation process to ensure directory quality. Every profile is verified through one of two paths. Paid entries verify themselves through an active monthly payment, which acts as a natural barrier against spam because spam profiles do not pay. Free entries are verified through a personal verification call with the anewera team. Only 30 free invitations are sent per day because that is the number of calls the team can genuinely hold. This cap never applies to paid entries. The result is a directory that AI agents can trust, which is essential for any system that relies on the directory for recommendations.

Local Service Discovery by AI Assistants

A consumer asks their AI assistant to find a fiduciary for their startup in Zurich. The AI assistant queries the anewera directory through its MCP endpoint and receives structured profiles of verified fiduciaries who serve startups in Zurich. The assistant can read each profile, understand the services offered, and recommend the most relevant business. If the consumer wants to proceed, the AI assistant can initiate a quote request directly through the directory. The business owner receives the request by email without their phone number or personal email being exposed. This use case is already live, as demonstrated by the real search queries on the anewera website.

Automated Quote Requests for Professional Services

A business owner lists their accounting firm in the anewera directory and approves the quote request action. When a potential client uses an AI agent to find an accountant for their GmbH formation, the agent finds the profile, reads the services offered, and asks the client if they want to request a quote. The client says yes, and the AI agent sends a structured quote request through the anewera MCP endpoint. The request arrives in the accountant's inbox with clear details about the client's needs. The accountant can then respond directly. This eliminates the friction of a client having to fill out a contact form or make a phone call.

Multilingual Business Visibility for Expats

An expat moving to Basel uses their AI assistant to find a relocation service. The assistant can search the anewera directory in German, English, or French because the structured profiles are machine readable and language agnostic. The assistant finds a relocation company that serves expats, reads that they speak English, and understands their service area. The expat can then request a callback or a meeting through the assistant. This use case is particularly relevant for the Swiss market, where businesses serve a multilingual population. The anewera directory makes these businesses visible to AI agents regardless of the language the consumer uses to ask.

Enterprise Vendor Discovery by AI Agents

A large company configures an internal AI agent to find vendors for specific services. The agent queries the anewera directory to find businesses that offer insurance advisory for expats in Zug. Because every profile includes structured data about services, regions, and contact permissions, the agent can filter and rank results programmatically. The agent can then initiate a meeting request directly through the directory, and the vendor receives the request in their email. This use case demonstrates how anewera serves not just individual consumers but also enterprise procurement processes that are increasingly automated through AI agents.

How does anewera make my business visible to AI agents?

anewera creates a structured, machine readable profile for your business that AI agents can parse instantly. The profile includes standard files like llms.txt, agent.json, agent.md, and a live MCP endpoint. When an AI assistant like ChatGPT or Claude searches for businesses that offer your services in your region, it finds your profile in the anewera directory. The AI can read what you offer, who you serve, and how to contact you. Without anewera, most AI agents cannot reliably parse your website. With anewera, your business becomes readable, findable, and contactable by every major AI assistant.

Is my private contact information exposed to AI agents?

No. Private recipient details such as your personal phone number, direct email address, or physical office address are never included in the machine readable profile. Instead, you define permissioned actions that AI agents are allowed to take. These actions include requesting a quote, asking for a rate, scheduling a meeting, or requesting a callback. When an AI agent initiates one of these actions, the request is captured by anewera and delivered to your email inbox. The AI agent never sees your private contact details. You remain in control of your communication channels.

How does anewera prevent spam and low quality listings?

anewera uses a deliberate two path verification system. Paid entries verify themselves through an active monthly payment. Spam profiles do not pay, so they are naturally filtered out. Free entries are verified through a personal verification call with the anewera team. Only 30 free invitations are sent per day because that is the number of calls the team can genuinely hold. This cap never applies to paid entries. The result is a directory that AI agents can trust, which is essential for any system that relies on the directory for recommendations.

What is the difference between a paid entry and a free entry?

A paid entry costs 29 CHF or USD per month and goes live immediately after payment. You check your website in the chat, confirm your details, pay, and your profile is live and contactable for AI agents right away. The active payment is your verification. A free entry is by invitation only. The anewera team hand picks up to 30 companies per day and invites them by email to a lifetime free entry. The free entry is unlocked after a short verification call. Both paths result in the same agent ready profile with llms.txt, agent.json, agent.md, and a live MCP endpoint.

anewera offers a straightforward pricing model. Paid entries cost 29 CHF or USD per month. This payment covers the creation and maintenance of your agent ready profile, including the llms.txt, agent.json, agent.md files and the live MCP endpoint. Your profile goes live immediately after payment. There is no waiting period. The active monthly payment serves as your verification that you are a legitimate business. Free entries are available by invitation only. The anewera team selects up to 30 companies per day and invites them to a lifetime free entry. The free entry is unlocked after a short verification call. This cap on free entries never applies to paid entries. Paid entries are always available regardless of the daily limit.