max
Max turns your website into an ideal customer profile and delivers high-intent buyers straight to your inbox.
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About max
Max is an autonomous AI sales agent, often called an AI SDR (Sales Development Representative), designed to run your B2B prospecting from start to finish. Instead of juggling multiple separate tools like a prospecting platform, a data provider, an intent signal monitor, and a copywriter, you connect Max and he handles the entire workflow. He finds your ideal buyers, builds a target account list, and scores those accounts based on how well they fit your ideal customer profile. Max then watches for real-time buying signals across the web, such as hiring sprees, new funding rounds, new executive hires, and product launches. When he detects these signals, he drafts personalized cold outreach messages tailored to each contact. The core value proposition is eliminating the busywork of manual prospecting and research. Max is built for founders, SDRs, and revenue teams who want to build a consistent pipeline without the administrative overhead. He works alongside your sales team, not instead of it, giving you full control to review his suggestions or let him run autonomously. The end result is a steady stream of warm, qualified leads delivered directly to your inbox, Slack, or CRM every day.
Features of max
AI-Powered ICP Filtering
Max automatically learns your ideal customer profile by analyzing your website. You simply drop in your URL, and he identifies the key characteristics of your best customers, including industry, company size, job titles, and geographic location. Every lead he sources is then automatically filtered against this ICP. This ensures you only see and engage with prospects that truly match your target audience, dramatically improving the quality of your outreach and saving you from wasting time on unqualified leads.
Real-Time Intent Signal Monitoring
Max continuously monitors a wide range of public signals across the web to catch high-intent buying behavior before your competitors do. He tracks activity on LinkedIn profiles and company pages, including new posts, reactions, comments, and job changes. He also watches for external signals like funding announcements, new executive hires, and company growth events. When a signal is detected for a prospect that matches your ICP, Max flags it immediately, giving you the perfect context and timing for a relevant outreach.
Automated Profile Enrichment
Every lead that Max identifies comes fully enriched with all the data you need to reach out effectively. For each prospect, he provides a verified email address, direct phone number, LinkedIn profile link, current company information, job title, and industry. This eliminates the need for manual research or separate data enrichment tools. You get a complete, ready-to-use contact profile every time, allowing your team to focus on the conversation instead of digging for contact details.
Seamless Integrations and Delivery
Max is designed to fit directly into your existing sales workflow. He can push enriched leads automatically to popular sales prospecting tools like Overloop, Instantly, and Lemlist. For more custom setups, he connects via Zapier, Make, or any webhook to send data to your CRM or other sales stack components. You can also choose to receive new lead batches directly in your email inbox every morning or get instant Slack notifications the moment a high-priority, high-intent lead is discovered.
Use Cases of max
Automating Outbound Prospecting for SDRs
An SDR at a B2B SaaS company spends hours each day manually searching for leads, researching companies, and trying to find the right contact information. With Max, the SDR simply defines their ICP once. Max then takes over the entire prospecting loop: building the target list, scoring accounts by fit, monitoring for buying signals, and enriching each profile. The SDR wakes up every morning to a fresh batch of warm, qualified leads ready for outreach, freeing up their time for actual selling conversations.
Founders Building Pipeline Without a Sales Team
A startup founder needs to generate their own sales pipeline but lacks the budget for a full sales development team. They cannot afford to spend precious hours on manual prospecting. Max acts as an autonomous AI sales agent that works for them 24/7. The founder sets up Max in minutes by providing their website. Max then continuously finds high-intent leads, catches buying signals, and delivers fully enriched profiles. This allows the founder to focus on product development and closing deals while Max handles the prospecting groundwork.
Targeting Accounts with Specific Buying Triggers
A revenue team wants to run a targeted campaign focused on companies that have recently hired a new VP of Sales or announced a new round of funding. Manually tracking these triggers across thousands of accounts is impractical. Max automates this process by listening for precisely these high-intent signals across the web. When a trigger event matches an account in the target ICP, Max immediately alerts the team. This allows them to reach out with timely, relevant messaging that acknowledges the trigger, dramatically increasing reply rates.
Enriching and Qualifying Existing Lead Lists
A sales team has a large, unqualified list of leads from a trade show or a purchased database. Manually researching and enriching each entry is a slow, tedious process. Max can ingest this list and automatically enrich every profile with verified emails, phone numbers, and LinkedIn URLs. More importantly, he applies his AI-powered ICP filtering to score and qualify each lead. The team can then prioritize their efforts on the highest-fit, fully enriched prospects, turning a cold list into a prioritized, actionable pipeline.
Frequently Asked Questions
Does Max replace my existing sales team?
No, Max is designed to work alongside your sales team, not replace it. He automates the time-consuming, repetitive tasks of prospecting, research, and data enrichment. Your sales team stays in control and can review Max's suggestions before acting. The goal is to eliminate busywork so your team can focus on what they do best: building relationships and closing deals. You can choose to let Max run autonomously or review every lead and message before it goes out.
How does Max know who my ideal customer is?
Max learns your Ideal Customer Profile (ICP) by analyzing your website. You simply provide your company URL, and he reads your site to understand your product, industry, and target market. From this, he automatically builds a detailed ICP that includes criteria like target industries, company size ranges, job titles (e.g., Head of Sales, VP of Revenue), and geographic regions. You can also refine and adjust these criteria to ensure the leads he sources are perfectly aligned with your business goals.
What kind of buying signals does Max track?
Max tracks a wide range of high-intent signals across the web. This includes activity on LinkedIn such as new posts, reactions, comments, profile updates, and job changes. He also monitors external signals like company hiring sprees, new funding announcements, new executive hires, and product launches. When Max detects any of these signals for a prospect that matches your ICP, he flags the lead as high-intent and provides the context of the signal, giving you the perfect reason to reach out.
How do I get my leads from Max?
You have several options for receiving your leads from Max. He can send a daily batch of new, high-intent leads directly to your email inbox every morning. For immediate alerts, he can ping you on Slack the moment a hot lead is discovered. Max also integrates directly with sales tools like Overloop, Instantly, and Lemlist to push leads automatically. For custom workflows, you can use Zapier, Make, or any webhook to connect Max to your CRM or any other tool in your sales stack.
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