Billboards America vs Shoutout

AI Planning Genius (Billy)

Billy is an integrated AI assistant that simplifies campaign planning. By analyzing your target audience, campaign goals, and budget, Billy can recommend the most effective billboard locations and even build complete media plans. This tool leverages trusted U.S. audience data, traffic counts, and verified performance metrics to provide intelligent, data-driven suggestions, taking the guesswork out of outdoor advertising.

Comprehensive Billboard Locator Map

This interactive map tool allows users to visually search and explore available billboard inventory across the country. You can filter by location, billboard type, and other parameters to find the perfect advertising space that matches your campaign's geographical and logistical needs, making the search process intuitive and transparent.

Self-Service Booking Platform

The platform provides a complete, end-to-end self-service experience. After selecting a location and dates, advertisers can review campaign details, securely finalize payment, and upload their artwork for approval—all within the same system. This streamlined process enables you to book a professional outdoor advertising campaign in just minutes, without needing to make a single phone call.

Diverse National OOH Network

Billboards America offers access to an extensive and varied network of out-of-home (OOH) formats. This includes traditional Bulletins and Posters, Digital Billboards, Spectaculars, Transit and Airport displays, Murals/Wallscapes, Street Furniture, and Retail advertising. This variety ensures you can find the right format to capture your specific audience, whether they are drivers, pedestrians, or travelers.

Effortless Testimonial Collection

Shoutout allows users to collect testimonials easily through a simple no-login link. This feature enables businesses to gather authentic feedback from customers in seconds, streamlining the process of acquiring social proof.

Customizable Display Options

With Shoutout, testimonials can be showcased in various formats, including beautiful widgets, carousels, and dedicated layouts like the "Wall of Love." This customization allows businesses to present testimonials in a way that aligns with their brand identity and website design.

No-Code Integration

One of Shoutout's standout features is its no-code integration capability. Users can embed testimonials anywhere on their website without needing technical skills, making it accessible for small teams and entrepreneurs alike.

Transparent Pricing Model

Shoutout offers a straightforward pricing structure that allows users to pay a one-time fee for lifetime access. This approach contrasts sharply with competitors that charge annual fees, ensuring significant long-term savings for users.

Launching a New Local Business

A new restaurant or retail store can use the platform to build immediate local awareness. By using the map to find high-traffic billboards or transit ads in their immediate city or neighborhood, they can effectively announce their opening and drive foot traffic from their target community right from the start.

National Brand Awareness Campaign

A large company aiming to reinforce its brand presence across multiple states can leverage the national network. They can use Billy the AI to identify key markets and high-impact formats like Digital Bulletins or Airport ads to ensure consistent, large-scale visibility among millions of consumers on roadways and in travel hubs.

Targeted Product Promotion

A business promoting a seasonal product or a limited-time sale can use the platform's scheduling and location targeting. They can book digital billboards in specific zip codes or along commuter routes frequented by their demographic, ensuring their timely message reaches the right people at the right moment.

Complementing Digital Marketing Efforts

Businesses can use outdoor advertising to create a unified marketing strategy. A billboard campaign can be strategically placed to target the same geographic areas (geofences) as a digital ad campaign, creating multiple touchpoints that reinforce the message and increase overall campaign effectiveness and recall.

Building Trust with Prospective Customers

Businesses can leverage Shoutout to display testimonials prominently on their websites, enhancing credibility and trust among potential customers. By showcasing real feedback, companies can convert hesitant visitors into buyers.

Enhancing Marketing Campaigns

Marketers can integrate testimonials into their campaigns, using authentic customer voices to bolster messaging. This approach not only enhances content but also serves as powerful social proof in advertising efforts.

Improving Conversion Rates

By utilizing Shoutout’s testimonial features, businesses can see a marked improvement in their conversion rates. Real customer experiences can effectively persuade prospects, making them more likely to engage and make purchases.

Showcasing Customer Satisfaction

Course creators and service providers can use Shoutout to highlight satisfied clients, showcasing successful outcomes through testimonials. This not only helps attract new customers but also reinforces the value of their offerings.

Billboards America is a fundamental platform designed to simplify and democratize the process of outdoor advertising across the United States. At its core, the service connects advertisers directly with a vast national network of billboard locations, eliminating the need for complicated intermediaries. The platform is built for businesses of all sizes, from local shops to major brands, who want to make a real-world impact. Its main value proposition is straightforward: one contact for every billboard across all 50 states. Users can search thousands of locations—from classic roadside bulletins to digital displays in airports and on transit systems—compare options, and book campaigns entirely on their own through a self-service model. Billboards America empowers advertisers by providing trusted data on traffic, demographics, and audience movement, ensuring campaigns are placed effectively. This back-to-basics approach puts control, clarity, and scale directly into the hands of the advertiser, making out-of-home advertising accessible and manageable for everyone.

Shoutout is a foundational tool designed to address a critical marketing need: building trust and accelerating conversions through authentic social proof. By providing a user-friendly platform, Shoutout simplifies the process of collecting, managing, and displaying impactful customer testimonials. This tool is ideal for founders, marketers, course creators, and small teams who recognize the importance of social proof but prefer to avoid complex, expensive software solutions. With Shoutout, businesses can quickly gather video or text testimonials from satisfied customers using a straightforward no-login link. Once collected, these testimonials can be elegantly showcased on websites via customizable widgets, carousels, or dedicated "Wall of Love" layouts. Shoutout empowers users to leverage customer satisfaction as a powerful marketing asset, enabling them to convert potential buyers by presenting genuine voices that validate their offerings. By focusing on the essential task of harnessing customer love, Shoutout helps businesses improve conversion rates, reduce wasted traffic, and distinguish themselves in a competitive marketplace.

What types of billboards can I book through Billboards America?

You can book a wide variety of out-of-home formats. This includes traditional large-scale Bulletins and Posters, Digital Billboards, eye-catching Spectaculars, Transit displays on buses and shelters, advertising in Airports, smaller Junior Posters, Murals or Wallscapes, and Street Furniture like bus shelters. The platform provides a comprehensive national network.

How does the AI planning tool, Billy, work?

Billy works by asking you simple questions about your campaign goals, target audience, and budget. It then processes this information using a vast database of U.S. audience insights, traffic patterns, census demographics, and proven OOH performance data. Based on this analysis, it provides tailored recommendations for the best billboard locations and can generate a complete media plan for your review.

Is the booking process really self-service?

Yes, the process is designed to be entirely self-service. You search for locations on the map, select your desired billboard and dates, review the campaign details and cost, and pay securely online. You then upload your advertisement artwork directly through the platform for compliance approval. This puts you in full control from start to finish.

Can I advertise in multiple cities or states?

Absolutely. Billboards America provides a single platform to manage campaigns across the entire country. You can use the search tools to find and book billboards in multiple markets and states simultaneously, allowing you to coordinate a widespread national or regional campaign from one, easy-to-use dashboard.

What does "lifetime access" mean?

Lifetime access means that users pay a one-time fee for Shoutout and can use the product indefinitely without any recurring charges. This model allows for continuous access to features and updates.

What is your refund policy?

Shoutout offers a 100% money-back guarantee within the first seven days of purchase. If users are not satisfied with the service, they can request a full refund during this period.

Can I cancel my monthly subscription anytime?

Yes, users who choose the monthly plan can cancel their subscription at any time without facing penalties. This flexibility ensures that users are not locked into long-term commitments.

How many websites can I use Shoutout on?

With Shoutout, users can utilize the platform on up to three different websites or projects, making it a versatile tool for businesses with multiple online presences.

Billboards America is a platform in the outdoor advertising category that connects brands with billboard locations across the country. It simplifies the process of finding, booking, and managing nationwide billboard campaigns through a self-service model. Users may look for alternatives for various reasons. These can include budget considerations, the need for different advertising formats, a preference for a different user interface, or a requirement for more specialized targeting options in specific local markets. When evaluating other options, it is wise to consider the scope of the available inventory, the transparency of pricing, the quality of campaign management tools, and the level of customer support. The goal is to find a service that aligns with your specific advertising objectives and operational preferences.

Shoutout is a powerful tool in the marketing category that simplifies the process of collecting and displaying customer testimonials. It serves as a foundational platform for businesses aiming to build trust and drive conversions through authentic social proof. Many users may seek alternatives to Shoutout for various reasons, including pricing concerns, the need for specific features, or compatibility with their existing platforms. When searching for an alternative, it is crucial to consider factors such as ease of use, the ability to collect and display testimonials without unnecessary complexity, and the overall cost-effectiveness of the solution. A suitable alternative should empower users to showcase genuine customer feedback seamlessly, helping them achieve their marketing goals without compromising on quality or efficiency.