Shoutout

Shoutout collects and displays customer testimonials to build trust and increase sales.

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Published on:

October 24, 2025

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Shoutout application interface and features

About Shoutout

Shoutout is a foundational tool designed to solve a fundamental marketing challenge: building trust and driving conversions through authentic social proof. At its core, Shoutout is the easiest way to collect, manage, and display powerful customer testimonials. It simplifies a process that is often cumbersome, allowing businesses to gather video or text testimonials from customers in seconds using a simple, no-login link. Once collected, these testimonials can be showcased beautifully across your website using customizable widgets, carousels, or dedicated "Wall of Love" layouts. The platform is built to be embedded anywhere or shared as standalone testimonial pages that look professional without any design effort.

This product is built for founders, marketers, course creators, and small teams who understand the value of social proof but want to avoid overcomplicated, expensive software. Shoutout's primary value proposition is its straightforward, no-code-friendly approach combined with a transparent, cost-effective pricing model. It empowers users to let their happy customers become their most effective marketing team, turning subjective claims into verifiable proof that resonates with potential buyers. By focusing on the essential task of leveraging customer love, Shoutout helps businesses stop wasting traffic, improve conversion rates, and stand out in a crowded market with genuine voices.

Features of Shoutout

Unlimited Testimonials and Widgets

Shoutout provides unrestricted capacity for both collecting and displaying customer feedback. You can gather an unlimited number of video or text testimonials without worrying about hitting a cap. Furthermore, you can create and deploy an unlimited number of embeddable widgets, carousels, or walls across your projects. This ensures that as your business grows and your library of positive reviews expands, your ability to showcase them scales seamlessly, providing continuous social proof to new visitors.

The testimonial collection process is designed for maximum convenience for your customers. With Shoutout, you generate a simple link that you can send via email, messaging apps, or place on your website. The recipient can click the link and immediately submit a video or text testimonial without the friction of creating an account or logging into a separate platform. This fundamental feature drastically increases submission rates by removing barriers and respecting your customers' time.

Customizable Display and White-Labeling

Once testimonials are collected, Shoutout offers flexible options for presenting them. You can choose from various layouts like sliders, grids, or dedicated walls. These displays are fully customizable to match your website's branding. For a professional, unbranded appearance, Shoutout offers an optional white-label feature, allowing you to remove all "Shoutout" branding from the widgets and pages, making the social proof seamlessly and credibly part of your own site's experience.

No-Code Embedding and Integration

Shoutout is built to work with any website, making it accessible to users regardless of their technical skill level. Implementing testimonials is a simple, no-code process. You receive an embed code snippet for your chosen widget or wall, which you can copy and paste into your website builder, CMS like WordPress, or custom-coded site. This foundational approach ensures that adding powerful social proof does not require developer resources or complex setup procedures.

Use Cases of Shoutout

For SaaS Founders and Product Teams

SaaS founders can use Shoutout to combat the inherent skepticism in software purchases. By displaying video testimonials from real users discussing their results and experiences directly on landing pages and pricing pages, they provide tangible proof of their product's value. This social proof helps shorten sales cycles, answers prospect questions preemptively, and significantly improves sign-up conversion rates by building essential trust before the first demo call.

For Online Course Creators and Coaches

In the education and coaching space, buying decisions are highly dependent on perceived outcomes and student success. Course creators can leverage Shoutout to collect and showcase powerful testimonials from past students. Displaying these on sales pages, webinar follow-ups, or within a member's area provides the social validation needed to overcome hesitation. Video testimonials are particularly effective here, as they convey genuine emotion and transformation more convincingly than text alone.

For E-commerce Store Owners

E-commerce businesses thrive on reviews, but standard star ratings lack depth. Shoutout allows store owners to collect video testimonials from satisfied customers, showing the product in use and describing its benefits in their own words. These can be displayed on product pages, the homepage, or a dedicated testimonial gallery. This rich, authentic content helps reduce cart abandonment, answers specific product questions, and differentiates the brand from competitors relying solely on anonymous reviews.

For Marketing Agencies and Freelancers

Agencies and freelancers need to demonstrate their ability to deliver results to attract new clients. Shoutout serves as a powerful portfolio tool. They can collect compelling testimonials from past clients and display them on their agency website, proposal documents, and case study pages. This visible proof of successful projects and satisfied customers builds immediate credibility, helps justify pricing, and serves as the most persuasive element in their new business acquisition strategy.

Frequently Asked Questions

What does "lifetime access" mean?

Lifetime access means you make a single, one-time payment for the Shoutout license, and you can use the product forever on the specified number of projects (e.g., 3 websites). This contrasts with a subscription model where you pay monthly or annually. The lifetime plan includes all core features available at the time of purchase and is guaranteed to receive product updates and new features for a period of two years from your purchase date.

What is your refund policy?

Shoutout offers a 100% money-back guarantee within 7 days of your purchase. If you are unsatisfied with the product for any reason within that first week, you can request a full refund. This no-risk policy allows you to test the platform, implement it on your site, and verify that it meets your needs for collecting and displaying testimonials effectively before fully committing to the investment.

How many websites can I use Shoutout on?

The standard lifetime and monthly plans support usage on up to 3 separate websites or projects. This means you can create and manage testimonial collections and displays for three distinct business entities, client projects, or product lines under a single Shoutout account. This flexibility makes it suitable for small teams, freelancers managing multiple clients, or entrepreneurs with several ventures.

What happens after 2 years of updates?

When you purchase a lifetime license, you are guaranteed to receive all software updates, new features, and security patches for a full two years from your purchase date. After this period, your access to the tool and all existing features continues forever without interruption. You may have the option to renew access to future major updates and new versions after the two-year period, typically for an additional fee, but you will never lose the core functionality you paid for.

Pricing of Shoutout

Shoutout offers straightforward pricing with two main plans, focusing on a one-time payment model for long-term value. The Monthly Plan is priced at $29 per month (billed as $15 for the first month as an introductory offer). It includes all core features like unlimited testimonials, unlimited embeds, custom branding, and the ability to remove Shoutout branding, with the flexibility to cancel anytime.

The Lifetime Access Plan is a popular one-time payment of $199 (originally $299). This plan includes all features from the monthly plan, such as use on up to 3 projects, unlimited testimonials and embeds, custom branding, and includes 2 years of product updates. Removing the Shoutout branding requires a one-time add-on fee of $50. This model is positioned as a significant cost-saving alternative to annual subscriptions from competitors, offering use of the software forever after a single payment.

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