Videowise

Videowise is an AI-powered video commerce platform designed specifically for ecommerce brands that want to turn video content into a direct driver of sales and measurable growth. At its core, Videowise helps businesses embed shoppable videos across product detail pages, homepages, and collection pages so that shoppers can watch, learn, and purchase without ever leaving the video experience. The platform goes beyond basic video hosting by using artificial intelligence to understand, organize, and repurpose every piece of video content you create or collect. This means your product videos, user-generated content, live shopping streams, and social media clips all become searchable, reusable, and performance-tracked assets. Videowise is built for ecommerce teams, marketers, and brand managers who want to increase conversion rates, average order value, and revenue per session. The platform is trusted by over 4,000 brands and retailers, including names like Skullcandy, Dr. Squatch, and Wonderskin. With features like live shopping events that include real-time checkout, an AI studio that generates studio-quality product visuals from images, and full revenue attribution for every video, Videowise provides a complete video commerce engine. The fundamental promise is simple: shoppers who watch video convert more, and Videowise makes sure that happens on every page, every session, and every product. Whether you are a small direct-to-consumer brand or a large retailer, Videowise gives you the tools to scale video production without scaling headcount, measure exactly what works, and turn video from a content expense into a revenue center.

Shoppable Videos

Shoppable videos are the benchmark feature of Videowise, turning standard product videos into direct paths to purchase. You can embed these videos seamlessly across product detail pages, collection pages, homepages, and any other key moment in the buyer journey. When a shopper watches a video, they can click on products shown in the video and add them to their cart without leaving the page. This removes friction from the buying process and keeps customers engaged with your content. The result is a proven uplift in conversion rates, with brands seeing increases of 12% or more. Every shoppable video is also tracked for full revenue attribution, so you know exactly which videos are driving sales and which need improvement.

Live Shopping

Live shopping with Videowise lets you sell in real time across multiple channels at once, including your website, social media, and other digital storefronts. During a live stream, viewers can checkout instantly without leaving the broadcast, creating a seamless shopping experience. After the live event ends, the stream is automatically converted into a shoppable replay that continues to convert viewers on demand. This feature has helped brands generate millions in new revenue, with some seeing over $2.8 million in live shopping sales within six months. Live shopping is the new standard for brands that want to create urgency, connect with customers in real time, and keep selling long after the stream is over.

AI Media Library

The AI Media Library acts as the intelligence layer for all your video content. Every video you upload or collect is automatically understood by AI, which means it becomes instantly searchable and organized. You can find any video by searching for products, people, colors, or even spoken words within the footage. This eliminates the time wasted digging through folders and spreadsheets. The library also makes it easy to reuse videos across different teams, campaigns, and channels. Whether you need a product demo for a PDP or a testimonial for a social ad, the AI Media Library puts the right video at your fingertips in seconds.

AI Clips

AI Clips is a feature that automatically breaks your longer videos into high-performing, reusable short clips. Instead of manually editing hours of footage, Videowise uses artificial intelligence to identify the best moments and turn them into assets ready for ads, product pages, and social channels. This means one live shopping stream or one product demo can become dozens of short clips that drive conversions across your entire sales funnel. Brands using AI Clips can scale their video production without adding headcount, ensuring they always have fresh, relevant content to engage shoppers and boost revenue.

Boosting Conversion Rates on Product Detail Pages

One of the most powerful use cases for Videowise is embedding shoppable videos directly on product detail pages. When a shopper lands on a PDP, they can watch a video that shows the product in use, highlights key features, or demonstrates benefits. With a single click, they can add the product to their cart. This removes the guesswork from online shopping and builds trust. Brands using this approach have seen conversion rate increases of 15% to 30%. For example, Dalstrong saw a 15% CVR increase by turning UGC into shoppable video on their PDPs. This use case is fundamental for any ecommerce brand looking to turn passive browsing into active buying.

Running Live Shopping Events for Product Launches

Live shopping events are an ideal use case for launching new products or collections. With Videowise, you can host a live stream where a host demonstrates the new product, answers questions in real time, and offers exclusive discounts. Viewers can purchase immediately without leaving the stream. After the event, the replay continues to sell on demand. This approach has generated millions in revenue for brands like Skullcandy and others. It creates a sense of urgency and exclusivity that drives higher average order values and repeat purchases. For brands that want to make a splash with a new launch, live shopping is a proven strategy.

Repurposing User-Generated Content for Social Commerce

User-generated content is one of the most trusted forms of marketing, but managing it can be chaotic. Videowise helps brands collect UGC from social media, manage usage rights, and turn that content into shoppable videos. You can take a customer review video from TikTok or Instagram and embed it on your product page with a buy button. This not only builds social proof but also drives direct sales from authentic content. Brands like Dr. Squatch have achieved conversion rates as high as 9.9% using UGC turned into shoppable video. This use case is essential for brands that want to leverage customer voices without losing control or missing revenue opportunities.

Creating Infinite Content from a Single Video Shoot

With Videowise AI Clips, a single video shoot or live stream can be turned into dozens of short, high-performing clips. This is perfect for brands that want to maintain a constant flow of content for ads, social media, and product pages without the cost and time of repeated shoots. For example, a 30-minute product demonstration can be broken into 15-second clips highlighting specific features, benefits, or customer testimonials. These clips can then be used across TikTok, Instagram, Facebook, and your own website. This use case helps brands scale video production efficiently, ensuring they always have fresh content to engage shoppers and drive conversions.

How does Videowise track revenue from videos?

Videowise provides full revenue attribution for every video across your site. This means you can see exactly which videos are driving sales, how much revenue each video generates, and which products are being purchased after watching. The platform tracks views, clicks, add-to-cart actions, and completed purchases, all tied back to the specific video that influenced the shopper. This data is presented in clear, actionable dashboards so you can make informed decisions about which content to invest in and which to improve. It removes the guesswork from video marketing and gives you a direct line of sight into your return on investment.

Can I use Videowise with my existing ecommerce platform?

Yes, Videowise integrates seamlessly with major ecommerce platforms, including Shopify, BigCommerce, and others. The platform is designed to work with your existing store setup, so you can add shoppable videos to product pages, collection pages, and homepages without needing to rebuild your site. Setup is straightforward, and the Videowise team provides support and documentation to help you get started quickly. Many brands report being up and running with shoppable videos in a matter of hours, not weeks. This makes it easy to start seeing conversion uplifts without a major technical overhaul.

What types of video can I use with Videowise?

You can use virtually any type of video with Videowise, including product demos, customer testimonials, unboxing videos, live shopping replays, user-generated content from social media, and AI-generated product visuals. The platform supports uploads from your computer, direct imports from social channels, and integration with your existing media library. Once uploaded, Videowise AI automatically indexes and organizes your videos, making them searchable and ready to be turned into shoppable experiences. This flexibility means you can leverage all the video content you already have while also creating new assets with the AI Studio and other tools.

How does Videowise help with live shopping events?

Videowise provides a complete live shopping solution that lets you broadcast real-time video streams across your website and social channels simultaneously. During the stream, viewers can see products highlighted on screen and click to add them to their cart for instant checkout. You can also run polls, offer exclusive discounts, and interact with your audience in real time. After the event, the stream is automatically saved as a shoppable replay that continues to generate sales. The platform also provides analytics on viewer engagement, conversion rates, and total revenue generated during and after the event. This makes live shopping a repeatable, measurable revenue channel rather than a one-time experiment.

Videowise does not publicly list specific pricing tiers or plans on its website. The company offers custom pricing based on the size of your business, the number of videos you need to manage, and the specific features you require. To get pricing information, you need to book a demo or contact the sales team directly. Videowise does offer a free trial option, allowing you to test the platform and see how it performs for your brand before committing to a paid plan. This approach ensures you only pay for what you need and can scale your investment as your video commerce strategy grows. For accurate, up-to-date pricing, it is best to visit the Videowise website and schedule a conversation with their team.