Dividend Data vs LayoffAlert

Side-by-side comparison to help you choose the right product.

Dividend Data delivers automated stock data and decades of history directly into your Google Sheets or Excel spreadsheets.

Last updated: March 11, 2026

Stay informed about potential layoffs at your job with timely WARN Act alerts and essential resources for support.

Last updated: February 26, 2026

Visual Comparison

Dividend Data

Dividend Data screenshot

LayoffAlert

LayoffAlert screenshot

Feature Comparison

Dividend Data

Comprehensive Spreadsheet Functions

Dividend Data provides 16 custom functions tailored for in-depth stock analysis directly within your spreadsheet. Formulas like DIVIDENDDATA_DIVIDENDS, DIVIDENDDATA_RATIOS, and DIVIDENDDATA_QUOTE allow you to retrieve specific data points such as forward yield, ex-dividend dates, P/E ratios, and current stock prices instantly. This transforms static spreadsheets into dynamic, auto-updating financial models, saving hours of manual data collection and ensuring your analysis is always based on the latest available information.

Extensive Historical Data Library

The platform offers an unparalleled depth of historical financial data, covering over 80,000 global tickers with more than 30 years of market history. This allows investors to conduct robust long-term trend analysis, calculate multi-year dividend growth rates, examine financial performance across market cycles, and backtest investment strategies. Having decades of data at your fingertips is foundational for making informed, evidence-based investment decisions rather than relying on short-term trends.

Dual-Platform Compatibility

Dividend Data works seamlessly in both Google Sheets and Microsoft Excel, catering to the preferred workflow of every investor. The Google Sheets add-on is available on the Google Workspace Marketplace, and the Microsoft Excel add-in is listed on Microsoft AppSource. This cross-platform functionality ensures that whether you collaborate in the cloud with Sheets or prefer the advanced capabilities of desktop Excel, your access to live financial data remains consistent and reliable.

Free Tier with Generous Credits

A key differentiator is the accessible free forever plan, which provides 2,500 credits per month without requiring a credit card or facing a trial expiration. This allows new users to thoroughly test the platform's capabilities and individual investors to perform a significant amount of monthly analysis at no cost. It lowers the barrier to entry for high-quality data, aligning with the mission to serve fundamental investors who need professional tools without a professional budget.

LayoffAlert

Comprehensive WARN Act Database

LayoffAlert features a comprehensive database that aggregates WARN Act notices from 49 states. This database is updated daily, ensuring that users have access to the most current information regarding layoffs and plant closures across the nation.

Customizable Email Alerts

Users can set up personalized email alerts to receive notifications whenever their tracked companies or regions file new WARN notices. This feature ensures that users are promptly informed about changes that could impact their employment status or industry trends.

Search Functionality

The platform includes a robust search functionality that allows users to filter WARN notices by company name, location, industry, or date. This makes it easy to find relevant information quickly, helping users stay informed about specific situations that matter to them.

Detailed Layoff Insights

LayoffAlert provides detailed insights into layoffs by state and by company, including the number of employees affected and the frequency of notices filed. This valuable information helps users understand the broader trends within specific industries or regions.

Use Cases

Dividend Data

Building a Dividend Growth Screener

Investors can use Dividend Data functions to create a custom stock screening spreadsheet. By pulling data like dividend yield, payout ratio, 5-year dividend growth rate, and PE ratio for a watchlist, you can filter and rank companies based on your specific criteria for quality and value. This automates the initial research phase, allowing you to quickly identify potential investment candidates that meet your disciplined strategy directly within a familiar, customizable environment.

Automating Portfolio Tracking and Analysis

Manually updating a portfolio spreadsheet with current prices, dividend payments, and yield-on-cost is a repetitive task. With Dividend Data, you can link your holdings to live data feeds. Formulas can automatically pull the latest price to calculate current value, fetch declared dividends to forecast income, and update key ratios to monitor the financial health of your holdings, giving you a real-time dashboard of your investment performance.

Conducting Deep Fundamental Research

When analyzing a specific company, you need consolidated access to its financial statements and key metrics. Using Dividend Data, you can build a detailed research model in a spreadsheet that pulls in annual and quarterly income statements, balance sheets, cash flow statements, and dozens of profitability, liquidity, and leverage ratios. This creates a single source of truth for your analysis, enabling you to evaluate business performance and valuation thoroughly.

Educational Modeling and Backtesting

For investors learning fundamental analysis or testing investment theories, Dividend Data serves as an excellent educational tool. You can build historical models to see how a company's stock price correlated with its earnings growth over time, or reconstruct a dividend aristocrat's payout history to study its consistency. This hands-on access to real data reinforces investment principles and allows for practical, data-driven learning.

LayoffAlert

Monitoring Employer Layoffs

Employees can use LayoffAlert to monitor their employer's WARN filings, allowing them to stay informed about potential layoffs and prepare accordingly. This proactive approach can help employees make informed decisions about their employment.

Job seekers and analysts can leverage LayoffAlert to track mass layoffs within specific industries. Understanding which sectors are experiencing layoffs can help users identify job opportunities in more stable or growing industries.

Planning for Career Transitions

Individuals anticipating a career change can use LayoffAlert to find out about upcoming layoffs in their area or industry. This information can aid in career planning and networking efforts, helping users transition smoothly.

Researching Economic Impacts

Researchers and economic analysts can utilize the comprehensive data provided by LayoffAlert to study the impact of mass layoffs on local economies and labor markets. This data can be invaluable for reports or policy recommendations.

Overview

About Dividend Data

Dividend Data is a powerful financial data platform designed to bring institutional-grade stock market information directly into the tools investors already use every day: Google Sheets and Microsoft Excel. At its core, it eliminates the tedious, error-prone process of manually copying and pasting data from financial websites. Instead, it provides a suite of simple, custom spreadsheet formulas that pull live, accurate data directly into your cells with a single keystroke. Built specifically for dividend and fundamental investors by a fellow investor, the service grants instant access to over 30 years of historical data for more than 80,000 tickers. This includes critical metrics like dividend amounts, yields, payout ratios, growth rates, full financial statements, earnings, valuation ratios, and price history—over 100 data points in total. Its standout value proposition is democratizing high-quality data; it offers a permanently free tier with 2,500 monthly credits, requiring no API keys or coding knowledge. This makes sophisticated stock analysis accessible to individual investors without the complex infrastructure or high costs typically associated with professional financial data feeds.

About LayoffAlert

LayoffAlert is a vital tool designed to track mass layoffs and plant closures across the United States by aggregating official WARN (Worker Adjustment and Retraining Notification) Act notices filed with state governments. Companies with more than 100 employees are mandated to submit WARN notices at least 60 days prior to implementing mass layoffs, thereby giving workers essential advance notice. LayoffAlert meticulously collects and organizes over 6,000 WARN notices from 49 states, covering more than 561,000 employees affected nationwide. Users can search for disclosures by company name, location, industry, or date to stay informed about layoffs before they occur. Additionally, LayoffAlert offers customizable email alerts for new WARN notices, empowering users to monitor specific companies or regions. All data is sourced directly from government filings and is updated daily. Whether you are an employee concerned about your job, a job seeker keeping an eye on industry trends, or a researcher analyzing workforce impacts, LayoffAlert equips you with the earliest possible notifications to help you prepare. It also provides recommendations for finance or legal support if needed, making it a comprehensive resource in times of uncertainty.

Frequently Asked Questions

Dividend Data FAQ

How does the free tier work and what are credits?

The free tier provides 2,500 credits each month, which renew automatically. Credits are consumed each time a Dividend Data formula recalculates in your spreadsheet. A simple formula fetching one data point, like a current price, typically uses one credit. More complex historical data requests may use slightly more. This system allows you to perform substantial analysis for free, and you can monitor your usage within your account dashboard.

Do I need to know how to code or set up an API?

No coding or API setup is required. Dividend Data is designed for simplicity. After installing the add-in for Google Sheets or Excel, you simply use the custom formulas like any native spreadsheet function. You type =DIVIDENDDATA_QUOTE("TICKER", "price") and the live data appears. The platform handles all the complex data connections and updates in the background for you.

What kind of data can I access with the spreadsheet functions?

You can access a wide array of data points crucial for fundamental and dividend investing. This includes dividend dates and amounts, forward yield, payout ratios, dividend growth rates, full financial statements (income, balance sheet, cash flow), key ratios (P/E, P/B, Debt/Equity), earnings metrics, real-time and historical prices, market capitalization, and over 100 other specific metrics. The documentation provides a complete list of all available functions and arguments.

Is my data secure and private?

Yes. Dividend Data uses secure, encrypted connections for all data transfers. Importantly, when you use the spreadsheet add-ins, your stock tickers and data requests are processed securely, but your personal portfolio holdings and spreadsheet contents are not stored or accessible on Dividend Data's servers. Your financial models and private data remain within your own spreadsheet files.

LayoffAlert FAQ

What is the WARN Act?

The WARN Act is a federal law that requires employers with more than 100 employees to provide 60 days' notice before mass layoffs or plant closures. This law aims to protect workers by giving them time to prepare for job loss.

How often is the data updated on LayoffAlert?

LayoffAlert updates its database daily, ensuring that users have access to the most current WARN notices and layoff information across the United States.

Can I receive alerts for multiple companies?

Yes, users can sign up for alerts for multiple companies or regions. For more details, users can contact LayoffAlert for assistance in managing their alert preferences.

Is there any cost associated with using LayoffAlert?

LayoffAlert offers its core features free of charge. Users can access the WARN Act database and set up alerts without any subscription fees, making it accessible to everyone seeking information on mass layoffs.

Alternatives

Dividend Data Alternatives

Dividend Data is a specialized financial data service that provides historical and current stock market information directly within spreadsheet applications like Google Sheets and Excel. It falls into the category of fundamental investment research tools, designed specifically to streamline analysis for income-focused investors. Users often seek alternatives for various reasons, including budget constraints, the need for different feature sets, or compatibility with other platforms like proprietary software or different data visualization tools. When evaluating different services, it's crucial to consider your core investment strategy. A dividend growth investor will prioritize different metrics than a value or technical trader. Key factors include the depth and historical range of the financial data offered, the ease of integration into your existing workflow, and the overall cost structure relative to your usage needs. The goal is to find a tool that provides reliable, actionable data without unnecessary complexity or expense. Ultimately, the right alternative should feel like a natural extension of your research process, delivering the specific metrics you need in a format you can immediately use. It's about finding a balance between comprehensive data access, usability, and value, ensuring the tool saves you time and enhances your decision-making rather than creating more work.

LayoffAlert Alternatives

LayoffAlert is a service that informs users about potential job layoffs by tracking mass layoffs and plant closures across the United States. It belongs to the HR and recruiting category, focusing on providing advance notifications through the aggregation of official WARN Act notices filed by companies. This resource is invaluable for employees who want to stay informed about their job security and for those who are looking for support in navigating potential job loss. Users often seek alternatives to LayoffAlert for various reasons, including pricing, feature sets, and platform compatibility. When choosing an alternative, it's essential to consider the comprehensiveness of the data, the frequency of updates, user interface ease, and the availability of additional resources like financial or legal support. A well-rounded alternative should not only notify users of layoffs but also assist them in preparing for potential transitions in their careers.

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