Dividend Data vs Invoice Guru

Side-by-side comparison to help you choose the right product.

Dividend Data delivers automated stock data and decades of history directly into your Google Sheets or Excel spreadsheets.

Last updated: March 11, 2026

Invoice Guru helps UK tradespeople create HMRC compliant invoices in under a minute.

Last updated: February 28, 2026

Visual Comparison

Dividend Data

Dividend Data screenshot

Invoice Guru

Invoice Guru screenshot

Feature Comparison

Dividend Data

Comprehensive Spreadsheet Functions

Dividend Data provides 16 custom functions tailored for in-depth stock analysis directly within your spreadsheet. Formulas like DIVIDENDDATA_DIVIDENDS, DIVIDENDDATA_RATIOS, and DIVIDENDDATA_QUOTE allow you to retrieve specific data points such as forward yield, ex-dividend dates, P/E ratios, and current stock prices instantly. This transforms static spreadsheets into dynamic, auto-updating financial models, saving hours of manual data collection and ensuring your analysis is always based on the latest available information.

Extensive Historical Data Library

The platform offers an unparalleled depth of historical financial data, covering over 80,000 global tickers with more than 30 years of market history. This allows investors to conduct robust long-term trend analysis, calculate multi-year dividend growth rates, examine financial performance across market cycles, and backtest investment strategies. Having decades of data at your fingertips is foundational for making informed, evidence-based investment decisions rather than relying on short-term trends.

Dual-Platform Compatibility

Dividend Data works seamlessly in both Google Sheets and Microsoft Excel, catering to the preferred workflow of every investor. The Google Sheets add-on is available on the Google Workspace Marketplace, and the Microsoft Excel add-in is listed on Microsoft AppSource. This cross-platform functionality ensures that whether you collaborate in the cloud with Sheets or prefer the advanced capabilities of desktop Excel, your access to live financial data remains consistent and reliable.

Free Tier with Generous Credits

A key differentiator is the accessible free forever plan, which provides 2,500 credits per month without requiring a credit card or facing a trial expiration. This allows new users to thoroughly test the platform's capabilities and individual investors to perform a significant amount of monthly analysis at no cost. It lowers the barrier to entry for high-quality data, aligning with the mission to serve fundamental investors who need professional tools without a professional budget.

Invoice Guru

Mobile-First Invoice Creation

This core feature is built for speed and efficiency on the go. Users can generate a complete, professional invoice in less than 60 seconds directly from their mobile device. The process involves entering client details and job items quickly, with automatic inclusion of your logo, company information, VAT, and payment terms. This eliminates the need to return to the office or use a computer, enabling immediate invoicing as soon as a job is completed.

AI-Powered OCR Receipt Scanner

This feature automates expense tracking to save hours of manual data entry. By simply taking a photo of a paper receipt with the app's camera, the built-in Artificial Intelligence (OCR) technology reads all the key details such as date, vendor, amount, and tax. It then automatically creates a categorized expense entry within the system. This ensures accurate record-keeping for tax purposes and provides a clear view of business spending without manual input.

Automated Bank Integration & Payment Matching

Invoice Guru streamlines payment tracking by securely connecting to your business bank account. Once linked, the software automatically imports new transactions and intelligently matches them against your outstanding invoices. This reconciliation happens automatically, showing you instantly which clients have paid and clearly highlighting any overdue payments, giving you a real-time view of your cash flow.

Multi-Language, Multi-Currency & Tax Compliance

Designed for both local and international work, this feature supports business growth. It allows you to create invoices in over 12 languages and multiple currencies, catering to a diverse client base. Fundamentally, it ensures your invoices are 100% compliant with local tax regulations, including automatic submissions for UK MTD VAT and compatibility with Poland's KSeF system, providing peace of mind and legal security.

Use Cases

Dividend Data

Building a Dividend Growth Screener

Investors can use Dividend Data functions to create a custom stock screening spreadsheet. By pulling data like dividend yield, payout ratio, 5-year dividend growth rate, and PE ratio for a watchlist, you can filter and rank companies based on your specific criteria for quality and value. This automates the initial research phase, allowing you to quickly identify potential investment candidates that meet your disciplined strategy directly within a familiar, customizable environment.

Automating Portfolio Tracking and Analysis

Manually updating a portfolio spreadsheet with current prices, dividend payments, and yield-on-cost is a repetitive task. With Dividend Data, you can link your holdings to live data feeds. Formulas can automatically pull the latest price to calculate current value, fetch declared dividends to forecast income, and update key ratios to monitor the financial health of your holdings, giving you a real-time dashboard of your investment performance.

Conducting Deep Fundamental Research

When analyzing a specific company, you need consolidated access to its financial statements and key metrics. Using Dividend Data, you can build a detailed research model in a spreadsheet that pulls in annual and quarterly income statements, balance sheets, cash flow statements, and dozens of profitability, liquidity, and leverage ratios. This creates a single source of truth for your analysis, enabling you to evaluate business performance and valuation thoroughly.

Educational Modeling and Backtesting

For investors learning fundamental analysis or testing investment theories, Dividend Data serves as an excellent educational tool. You can build historical models to see how a company's stock price correlated with its earnings growth over time, or reconstruct a dividend aristocrat's payout history to study its consistency. This hands-on access to real data reinforces investment principles and allows for practical, data-driven learning.

Invoice Guru

For On-Site Tradespeople

A plumber finishing a repair can immediately create and email a professional invoice to the homeowner from their van using their phone. They add parts used and labour, apply VAT, and send it before leaving the property. This speeds up payment, improves cash flow, and presents a highly professional image without any paperwork.

For Small Service Business Owners

The owner of a small decorating company can manage all client quotes and invoices from one mobile app. They can generate quotes during initial consultations, convert them to invoices once the job is approved, and track which invoices are viewed and paid. This centralizes their administrative work and provides clear oversight of all jobs and finances.

For Expense and Receipt Management

A self-employed electrician can use the OCR scanner to photograph all receipts for materials bought throughout the day (wire, fittings, fuel). The AI extracts the data, categorizes each expense, and stores them digitally. At tax time, all expenses are perfectly organized for their accountant, saving evenings spent sorting through paper receipts.

For Ensuring HMRC MTD Compliance

A UK-based tradesperson who is VAT-registered can use Invoice Guru to meet their Making Tax Digital obligations without needing separate software. They record all sales (invoices) and purchases (scanned receipts) digitally in the app, and can submit their VAT return directly to HMRC through the software, ensuring they remain compliant with the law.

Overview

About Dividend Data

Dividend Data is a powerful financial data platform designed to bring institutional-grade stock market information directly into the tools investors already use every day: Google Sheets and Microsoft Excel. At its core, it eliminates the tedious, error-prone process of manually copying and pasting data from financial websites. Instead, it provides a suite of simple, custom spreadsheet formulas that pull live, accurate data directly into your cells with a single keystroke. Built specifically for dividend and fundamental investors by a fellow investor, the service grants instant access to over 30 years of historical data for more than 80,000 tickers. This includes critical metrics like dividend amounts, yields, payout ratios, growth rates, full financial statements, earnings, valuation ratios, and price history—over 100 data points in total. Its standout value proposition is democratizing high-quality data; it offers a permanently free tier with 2,500 monthly credits, requiring no API keys or coding knowledge. This makes sophisticated stock analysis accessible to individual investors without the complex infrastructure or high costs typically associated with professional financial data feeds.

About Invoice Guru

Invoice Guru is a specialized invoicing and tax compliance software designed from the ground up for tradespeople and small service businesses. It addresses a fundamental need for professionals like painters, plumbers, electricians, and decorators who are constantly on the move between job sites. Unlike traditional accounting software built for desktop use, Invoice Guru adopts a mobile-first philosophy, allowing users to manage their entire invoicing workflow directly from their smartphone or tablet. The core purpose of the application is to turn time-consuming administrative tasks into quick, simple actions that can be completed in seconds, not hours. Its primary value proposition lies in combining essential invoicing functions with powerful automation and regulatory compliance. Users can create and send professional invoices in under a minute, track payments in real-time, and manage expenses effortlessly with AI-powered receipt scanning. Crucially, Invoice Guru is built to keep businesses compliant with regulations such as the UK's Making Tax Digital (MTD) for VAT and Poland's KSeF, eliminating the need for separate tax software. By focusing on speed, simplicity, and automation, Invoice Guru helps business owners save time, get paid faster, and reduce the administrative burden that takes them away from their actual trade.

Frequently Asked Questions

Dividend Data FAQ

How does the free tier work and what are credits?

The free tier provides 2,500 credits each month, which renew automatically. Credits are consumed each time a Dividend Data formula recalculates in your spreadsheet. A simple formula fetching one data point, like a current price, typically uses one credit. More complex historical data requests may use slightly more. This system allows you to perform substantial analysis for free, and you can monitor your usage within your account dashboard.

Do I need to know how to code or set up an API?

No coding or API setup is required. Dividend Data is designed for simplicity. After installing the add-in for Google Sheets or Excel, you simply use the custom formulas like any native spreadsheet function. You type =DIVIDENDDATA_QUOTE("TICKER", "price") and the live data appears. The platform handles all the complex data connections and updates in the background for you.

What kind of data can I access with the spreadsheet functions?

You can access a wide array of data points crucial for fundamental and dividend investing. This includes dividend dates and amounts, forward yield, payout ratios, dividend growth rates, full financial statements (income, balance sheet, cash flow), key ratios (P/E, P/B, Debt/Equity), earnings metrics, real-time and historical prices, market capitalization, and over 100 other specific metrics. The documentation provides a complete list of all available functions and arguments.

Is my data secure and private?

Yes. Dividend Data uses secure, encrypted connections for all data transfers. Importantly, when you use the spreadsheet add-ins, your stock tickers and data requests are processed securely, but your personal portfolio holdings and spreadsheet contents are not stored or accessible on Dividend Data's servers. Your financial models and private data remain within your own spreadsheet files.

Invoice Guru FAQ

Who is Invoice Guru designed for?

Invoice Guru is specifically designed for tradespeople, contractors, and small service-based businesses in the UK and Europe. This includes professions like plumbers, electricians, painters, decorators, handymen, cleaners, and landscapers who are often mobile and need to invoice quickly from job sites. It is ideal for sole traders and small businesses looking for a simple, fast, and compliant way to manage their invoicing.

How does the free plan work?

The Starter plan is free forever and allows users to create and download up to 10 invoices as PDFs. It includes basic functionality to try the core invoicing process. For unlimited invoices, client management, email sending, and access to more advanced features like expense tracking and multi-currency support, users would need to upgrade to the paid Basic or Pro plans.

Is Invoice Guru compliant with Making Tax Digital (MTD)?

Yes, Invoice Guru is fully compliant with the UK's Making Tax Digital for VAT regulations. The Pro plan includes the capability to submit VAT returns directly to HMRC through the software. It maintains your digital records and facilitates the required digital link, helping VAT-registered traders meet their legal obligations seamlessly within the same app they use for invoicing.

Can I use Invoice Guru on multiple devices?

As a mobile-first, cloud-based application, Invoice Guru is designed to work across your devices. You can access your account and data from your smartphone, tablet, or a web browser on your computer. Your information syncs automatically, allowing you to start an invoice on your phone at a job site and review reports later on your laptop at home.

Alternatives

Dividend Data Alternatives

Dividend Data is a specialized financial data service that provides historical and current stock market information directly within spreadsheet applications like Google Sheets and Excel. It falls into the category of fundamental investment research tools, designed specifically to streamline analysis for income-focused investors. Users often seek alternatives for various reasons, including budget constraints, the need for different feature sets, or compatibility with other platforms like proprietary software or different data visualization tools. When evaluating different services, it's crucial to consider your core investment strategy. A dividend growth investor will prioritize different metrics than a value or technical trader. Key factors include the depth and historical range of the financial data offered, the ease of integration into your existing workflow, and the overall cost structure relative to your usage needs. The goal is to find a tool that provides reliable, actionable data without unnecessary complexity or expense. Ultimately, the right alternative should feel like a natural extension of your research process, delivering the specific metrics you need in a format you can immediately use. It's about finding a balance between comprehensive data access, usability, and value, ensuring the tool saves you time and enhances your decision-making rather than creating more work.

Invoice Guru Alternatives

Invoice Guru is a mobile-first invoicing application designed for UK tradespeople and small service businesses. It falls into the business and finance software category, specifically targeting professionals who need to create and send compliant invoices quickly while on the job. Users often explore alternatives for various reasons. Common considerations include pricing structures, the need for specific features not offered, or a preference for a desktop platform over a mobile-first approach. Every business has unique operational needs and budget constraints. When evaluating other options, it’s wise to consider your primary work environment, essential features like payment tracking or receipt management, and compliance with local tax regulations. The goal is to find a tool that simplifies your administrative tasks without adding complexity.

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