Sentaiment

About Sentaiment

Sentaiment is an innovative AI brand perception platform designed specifically for marketing, communications, and public relations agencies. It allows teams to monitor how their brands are represented across leading AI models such as ChatGPT, Claude, and Gemini. In a world where 89% of B2B buyers leverage AI for vendor research, understanding the portrayal of your brand in these influential models is crucial. Sentaiment provides agencies with actionable insights to identify misrepresentations, discover opportunities, and shape narratives that resonate with their target audience. By utilizing Sentaiment, brands gain clarity and control over their image in the AI landscape, enabling them to correct inaccuracies swiftly and maintain a consistent narrative across multiple platforms.

Features of Sentaiment

Perception Audit

Sentaiment conducts a comprehensive perception audit by querying multiple AI models with over 50 brand scenarios. This process delivers insights into how various models perceive your brand, allowing teams to uncover discrepancies and areas for improvement in just five minutes.

Echo Score

The Echo Score is a unified metric that measures how clearly and consistently AI models describe your brand. It helps identify strengths and weaknesses in brand representation, allowing teams to track changes over time and spot gaps that need addressing.

Suggested Actions

Sentaiment provides model-specific recommendations to correct any errors in brand representation. These actionable steps are prioritized based on their potential impact, enabling teams to focus on the most critical adjustments needed to align perception with desired narratives.

Executive Reports

Sentaiment offers simplified executive reports that summarize key insights for stakeholders. These reports include trends, drivers, top issues, and planned fixes, making it easy to convey brand perception status within teams or to board members.

Use Cases of Sentaiment

Brand Monitoring

Agencies can leverage Sentaiment to continuously monitor how AI models describe their brands, ensuring they are always aware of any misrepresentation and can act swiftly to correct it.

Risk Management

Sentaiment helps identify potential risks associated with misrepresentation in AI outputs. By understanding how their brand is perceived, agencies can mitigate negative impacts before they escalate.

Competitive Analysis

Using Sentaiment, marketing teams can compare their brand's perception against competitors. This analysis reveals strengths and weaknesses relative to others in the industry, guiding strategic decisions.

Narrative Shaping

With actionable insights from Sentaiment, agencies can proactively shape their brand narratives to align with desired perceptions. This capability allows for a more strategic approach to communication and marketing efforts.

Frequently Asked Questions

How does Sentaiment ensure accurate brand representation?

Sentaiment conducts a perception audit using multiple AI models to query various brand scenarios. This approach ensures that the insights provided are comprehensive and reflect the current landscape.

What is the Echo Score and how is it calculated?

The Echo Score is a singular metric that reflects how clearly and consistently AI models describe your brand. It is calculated based on various factors, including narrative alignment and the sources of information influencing the AI's outputs.

Can Sentaiment help with crisis management?

Yes, Sentaiment can identify misrepresentations or negative narratives in AI outputs, allowing teams to address potential crises proactively before they impact the brand's reputation.

How long does it take to get started with Sentaiment?

Setting up Sentaiment is quick and easy, with the first Echo Score available in less than five minutes. This rapid deployment enables teams to start monitoring their brand perception almost immediately.