Formly

Formly is a form builder designed for teams who want to create polished, high-converting forms without starting from a blank page. Instead of wrestling with templates or complex form logic from scratch, you describe the outcome you want in a chat with an AI agent. Whether you use Claude, ChatGPT, Cursor, Codex, or another assistant, Formly translates your goal into a complete form with the right questions, field types, and page flow. You then publish and manage that form in a full visual editor where you can fine-tune every detail. This product is for anyone who needs to collect answers: marketing teams screening leads, HR departments processing job applications, product teams gathering user feedback, event organizers managing signups, and more. The core value proposition is simple: you do not need to think about form design. You focus on the outcome you want, and Formly handles the structure. Every form you generate is fully editable, so you are never locked into an AI draft. The platform supports drag-and-drop blocks, multi-page flows, conditional logic, answer piping, file uploads, signatures, ratings, custom branding, embedded forms, and analytics. Data is hosted in Europe and GDPR compliant, with no cookies or tracking of your form responses. Formly also connects to your existing tools through webhooks, a REST API, and MCP, so answers go where you work.

AI-Powered Form Generation

The foundation of Formly is its ability to generate complete forms from a simple description. You connect Formly to your AI agent once, and from then on, you just ask. For example, you can say "Create a feedback survey for our beta users and publish it" or "Build a job application form with a resume upload." The agent then drafts the questions, selects appropriate field types, and arranges them into a logical flow. You review the result, make any changes, and hit publish. This feature eliminates the need to manually design forms from scratch, saving significant time and reducing the risk of missing important questions.

Full Visual Editor

Every form generated by AI opens in a complete visual editor, not a locked template. This editor gives you drag-and-drop control over every block on your form. You can add text inputs, dropdowns, matrices, phone fields, email fields, signatures, ratings, file uploads, and more. You can also rearrange pages, set up conditional logic, and use answer piping to personalize the experience for each respondent. The editor includes a real-time preview so you see exactly what your form looks like before you publish. Custom branding options let you match your company's look and feel.

Multi-Page Flows and Conditional Logic

Long forms can overwhelm respondents and lead to dropoffs. Formly solves this with multi-page flows that split surveys and applications into focused steps. You can create separate pages for personal details, feedback, and final review, for example. Conditional logic takes this further by showing or hiding questions based on previous answers. If someone says they are not a current customer, you can skip the satisfaction questions. Answer piping lets you insert a respondent's earlier answer into a later question, creating a personalized experience that feels conversational and relevant.

Submission Management and Integrations

Formly does more than collect answers. It provides a dashboard where you can view all submissions, see analytics like total responses and completion rates, and export data. You can set up email notifications to alert your team when a new submission arrives. Webhooks push every submission to any service that accepts them in real time, so answers go directly into your CRM, database, or other tools. A REST API and MCP allow your AI agent to fetch and summarize responses for you. This means you never have to manually transfer data from one system to another.

Lead Qualification for Sales Teams

Sales teams need to quickly identify which prospects are worth pursuing. With Formly, you can generate a lead qualification form by describing your ideal customer profile. The AI drafts questions about budget, timeline, company size, and pain points. You add conditional logic so that only relevant follow-up questions appear based on earlier answers. Each submission is sent to your CRM via webhook, and your team gets email notifications for high-priority leads. This streamlines the entire qualification process and ensures no lead falls through the cracks.

Job Application Screening

HR departments process hundreds of applications for a single role. Formly helps by turning a simple request like "Build a job application form with a resume upload" into a complete application form. The form includes fields for personal information, work history, skills, and a file upload for resumes and cover letters. Multi-page flows keep the application organized, and conditional logic can ask different questions based on the role applied for. Submissions are collected in the dashboard, and you can use webhooks to send them to your applicant tracking system.

Customer Feedback and Surveys

Product teams need honest feedback to improve their offerings. Formly lets you create a feedback survey by describing the outcome you want, such as "Collect feedback on our new feature." The AI generates questions about usability, satisfaction, and specific feature requests. You can add rating scales, open text fields, and multiple-choice questions. The form can be embedded directly on your website or shared via a short link. Analytics show you completion rates and average ratings, and your AI agent can summarize the responses for you, highlighting the most common requests.

Event Registration and Signups

Event organizers need a simple way to collect registrations without building a custom system. With Formly, you describe your event and the information you need from attendees. The AI creates a form with fields for name, email, ticket type, and any dietary preferences. You can add conditional logic to show different ticket options based on earlier selections. Multi-page flows keep the registration process clean. Webhooks can send attendee data directly to your event management platform or email marketing tool, and you can track total signups in real time.

How do I connect Formly to my AI agent?

Connecting Formly to your AI agent is a one-time setup that takes about two minutes. You follow a simple integration process that links your agent to your Formly account. Once connected, you can use natural language commands to create, publish, and manage forms directly from your chat interface. The supported agents include Claude, ChatGPT, Cursor, Codex, and OpenClaw. You can also connect n8n for automation workflows.

Is my data secure and compliant with privacy regulations?

Yes. Formly hosts all data in Europe and is fully GDPR compliant. The platform does not use cookies or track your form responses in any way. Your data stays yours, and you have full control over how it is collected and stored. This makes Formly suitable for businesses that handle sensitive information, such as job applications or customer feedback, and need to meet strict data protection standards.

Can I customize the look of my forms?

Absolutely. Every form you create opens in a full visual editor where you can apply custom branding. You can change colors, fonts, and logos to match your company's identity. The editor also lets you add your own domain for hosting forms, so respondents see a consistent brand experience. These customization options are available for every form, whether it was generated by AI or built from scratch.

What happens to the data after someone submits a form?

When a respondent submits a form, the data is stored securely in Formly's dashboard. You can view all submissions, see analytics, and export the data as needed. Real-time webhooks can push every submission to any service that accepts them, such as your CRM or database. You can also set up email notifications to alert your team immediately. Your AI agent can fetch and summarize responses for you using the REST API or MCP. You have full control over how long data is retained and how it is used.