Crops

About Crops

Crops is a Digital Asset Management (DAM) software designed from the ground up for creative and marketing teams. At its core, Crops addresses the fundamental, everyday chaos that disrupts creative workflows. This chaos manifests as hours lost searching for files across disparate platforms like email, Slack, and cloud drives. It appears as feedback and approvals scattered and lost across multiple communication channels, leading to confusion and delays. Most critically, it results in errors—typos, placeholder text, accessibility issues—slipping through manual reviews and making it to final production. Crops solves these foundational problems by providing a single, AI-powered workspace. It brings together intelligent asset organization, streamlined collaboration, automated quality control, and secure sharing. The main value proposition is clear: by automating the tedious, error-prone parts of the creative process, Crops gives teams back their most valuable resource—time. Teams can focus on creating high-impact campaigns with the confidence that their assets are organized, their feedback is centralized, and their final deliverables are flawless. It is the essential tool for any team tired of workflow friction and ready to establish a solid, reliable foundation for their creative operations.

Features of Crops

Smart Asset Organization

This feature transforms your digital library from a cluttered archive into an intelligently organized, instantly searchable system. Using AI, Crops automatically tags and categorizes every uploaded asset based on its visual content and metadata. Assets can be placed into multiple project boards or collections without creating duplicate files, providing flexible organization. The powerful visual and keyword search allows any team member to find the exact image, logo, or document they need in seconds, eliminating the hours traditionally wasted in fruitless searches across different platforms.

Streamlined Approvals

Crops centralizes the entire feedback and approval process directly on the assets themselves, ending the scatter of comments across emails and Slack. Stakeholders and clients can leave precise, visual annotations directly on designs, videos, or documents. Teams can set up custom approval workflows to track status clearly, from draft to final sign-off. Secure review links can be shared with anyone, requiring no login for reviewers, which accelerates the feedback cycle and ensures everyone is commenting on the correct, latest version of any file.

AI Quality Control

This proactive feature acts as an automated safety net for all creative work. The AI instantly scans uploaded content for a wide range of potential errors before they reach a client or go live. It checks for spelling and grammar mistakes, detects lingering placeholder text like "Lorem ipsum," flags accessibility issues such as poor color contrast or small text size, and identifies other quality problems. By integrating these checks into the workflow, teams can catch mistakes human eyes often miss, ensuring only polished, professional work is shared externally.

Secure, Simple Sharing

Crops makes distributing assets for review or final delivery both secure and effortless. Users can generate password-protected, expiring links to share files or entire collections with external partners or clients. Permissions can be finely controlled, allowing or restricting download capabilities. Recipients can view, comment, and approve directly through their browser without needing to create an account, reducing friction while maintaining a professional, branded presentation and keeping sensitive assets protected.

Use Cases of Crops

Marketing Campaign Launch

For marketing teams launching a new campaign, Crops organizes all assets—from hero images and social media graphics to video clips and brand guidelines—in one central hub. The AI auto-tagging allows the entire team to instantly find approved assets. During the review phase, stakeholders use visual annotations to provide clear feedback, and the AI review catches any typos in ad copy before it goes to the agency, ensuring a smooth, error-free launch.

Creative Agency Client Deliverables

Agencies can use Crops to manage assets for multiple clients within separate, secure workspaces. They collect all project files in one place, share secure review links with clients for streamlined feedback, and utilize AI quality control to perform a final pre-delivery audit on all creative work. This process eliminates version confusion with clients and guarantees that final deliverables are flawless, protecting the agency's reputation for quality.

In-House Brand Team Management

An in-house brand team uses Crops to maintain strict brand consistency across the entire organization. They store all approved logos, fonts, templates, and imagery in a centrally managed library. When other departments need marketing materials, they access the correct, on-brand assets from Crops instead of using outdated files. The AI review can also be used to check internally created documents for brand guideline compliance before publication.

E-commerce Product Photography Workflow

An e-commerce team handles thousands of product images. Crops ingests and automatically tags these photos by product category, season, or campaign using AI. When the website team needs images for a new category page, they find them instantly. The streamlined approval process is used for photographers and editors to collaborate on retouching notes, and AI review checks final images for quality issues before they are uploaded to the live site.

Frequently Asked Questions

How does Crops differ from using Google Drive or Dropbox?

While Google Drive and Dropbox are excellent for basic file storage and sharing, Crops is built specifically for the creative workflow. It adds intelligent, AI-powered organization with auto-tagging and visual search that generic cloud storage lacks. More importantly, Crops integrates tools for visual feedback, structured approvals, and automated quality control (like catching typos and placeholder text) directly into the platform, creating a dedicated workspace for creative collaboration that standard file sync services do not provide.

What kind of errors does the AI Quality Control catch?

The AI Quality Control feature is designed to catch a wide array of common yet costly errors. This includes spelling mistakes, grammatical errors, and inconsistencies in copy. It actively detects placeholder text such as "Lorem ipsum" or "Insert text here." It also performs accessibility audits, flagging issues like insufficient color contrast or text that is too small. Additionally, it can identify basic quality problems in images, helping ensure all creative assets meet a professional standard before they are shared or published.

Is Crops secure for sharing assets with clients and external partners?

Yes, security is a fundamental aspect of Crops' sharing functionality. You have full control when generating shareable links. You can set passwords for access, define expiration dates so links become invalid after a set time, and control download permissions to allow viewing only or to enable file downloads. Recipients can review and comment on assets directly through their web browser without needing to create a Crops account, keeping the process simple for them while your assets remain protected.

Can we organize assets in multiple ways without duplicating files?

Absolutely. Crops uses a modern, flexible organization system that allows a single asset to live in multiple "boards" or collections simultaneously without creating physical copies of the file. This means a product image can be in the "Summer Campaign" board, the "Product Shots" board, and the "Website Assets" board all at once. This eliminates duplication, saves storage space, and ensures that any update to the master file is reflected everywhere it is referenced.