What a Story

What a Story is a specialized video production agency focused on creating high-impact video content for businesses, with a particular emphasis on Software as a Service (SaaS) companies. The core function of the agency is to transform complex product messages into clear, compelling, and memorable videos that drive real business results. They serve a wide range of clients, from ambitious startups to established Fortune 500 companies, by providing an end-to-end production service. The main value proposition lies in their deep understanding of the SaaS landscape and their proven, systematic process designed to cut through market noise. What a Story believes that effective video communication is fundamental to growth, helping businesses explain their product, generate sales, increase monthly recurring revenue (MRR), and position themselves above competitors. Their approach is built on strategic collaboration, unlimited revisions, and a commitment to client satisfaction, aiming to be a long-term partner rather than just a service provider.

End-to-End Video Production Process

What a Story manages the entire video creation journey from initial concept to final delivery. This comprehensive service includes strategy development, scriptwriting, storyboarding, UI design, animation, and sound design. By handling all aspects in-house with a dedicated team, they ensure a cohesive final product that aligns perfectly with the client's brand and goals, removing the complexity and hassle of coordinating multiple vendors.

Dedicated Creative Director & Unlimited Revisions

Each client project is assigned a dedicated Creative Director who serves as the main point of contact and strategic guide. This expert leads the brainstorming and script development process. Furthermore, the agency offers unlimited revisions during the production phase, allowing clients to provide feedback and comments until they are completely satisfied with the final video, ensuring the output meets their exact expectations.

SaaS-Specific Video Marketing Expertise

The agency possesses specialized knowledge in creating videos for SaaS products. They understand the unique challenges of explaining software features, demonstrating user interfaces, and communicating value propositions to a technical audience. This expertise allows them to craft videos that not only look great but are strategically designed to educate viewers, drive conversions, and support sales and marketing funnels effectively.

Data-Backed Results and Case Studies

What a Story emphasizes tangible outcomes, measuring success through client metrics like increased conversion rates, sales generated, and growth in MRR. They treat every project as a case study, focusing on delivering videos that contribute directly to business objectives. This results-oriented approach is backed by their published statistics, such as helping clients raise significant funding and achieve substantial revenue growth.

Explainer Videos for Complex Products

SaaS companies with intricate or novel technology often struggle to communicate their value simply. What a Story creates explainer videos that break down complex functionalities into easy-to-understand narratives. This use case is fundamental for landing pages, helping potential customers quickly grasp what the product does and why it matters, leading to higher engagement and sign-ups.

Product Demo and Walkthrough Videos

For software products, showing is more effective than telling. The agency produces detailed demo and walkthrough videos that showcase the product's user interface and key features in action. These videos are essential for sales teams to share with prospects, for onboarding new users, and for providing customer support, ultimately reducing friction in the adoption process.

Social Media Ad Campaigns

To drive growth through platforms like Instagram, TikTok, and YouTube, businesses need consistent, engaging short-form video content. What a Story produces monthly batches of vertical videos designed for social media ads. These videos are crafted to capture attention quickly, convey a core message, and drive targeted traffic to a product or landing page.

Corporate and Brand Story Films

Beyond product-specific videos, companies need to build their brand identity and influence. What a Story develops corporate films and brand videos that present the company's mission, culture, and vision. This use case is crucial for attracting talent, securing investor interest, and establishing authority in the marketplace by humanizing the brand and connecting with the audience on an emotional level.

How much does it cost to create a video?

Project costs vary based on complexity, length, and specific requirements, typically ranging from $2,500 to $25,000. The agency compares it to customizing a pizza; the final price depends on the "toppings" or additional elements you choose. For a precise and detailed quote tailored to your specific project goals, they recommend scheduling a consultation to discuss all factors.

What is your typical production process like?

What a Story follows a refined, multi-step process designed for efficiency and clarity. It begins with a strategy session where experts craft a plan tailored to your goals. Next, you brainstorm the script with your dedicated Creative Director. Finally, the agency moves into the design and production phase, where you can provide unlimited feedback through revisions until the final video meets your complete satisfaction.

Do you work with clients outside the SaaS industry?

While What a Story specializes in and is highly trusted by SaaS companies, their services cater to a diverse clientele that includes Fortune 500 companies and dynamic startups across various sectors. Their fundamental process of creating bespoke explainer videos, product demos, corporate films, and advertisements can be effectively applied to any business that needs to communicate a clear message through video.

What makes your agency different from others?

The key differentiators are their specialized focus on SaaS products, a proven process backed by case studies showing significant client results, and a client-centric approach that includes a dedicated Creative Director and unlimited revisions. They emphasize partnership and strategic video marketing expertise, aiming to deliver not just a video, but a tool that drives measurable business growth and customer acquisition.