Sellfy

About Sellfy

Sellfy is an online store builder created specifically for individuals and small businesses who want to sell products online without dealing with technical complexity. At its core, it is a straightforward platform that removes the traditional barriers to e-commerce, such as needing to know how to code or manage multiple fragmented services. It is designed for creators, entrepreneurs, artists, and educators who wish to turn their digital files, physical goods, or recurring content into a sustainable income stream. The main value proposition of Sellfy is its all-in-one, code-free approach. Users can build a branded online store, manage their product catalog, process payments, and run marketing campaigns—all from a single, intuitive dashboard. It consolidates the essential tools needed for online selling, including digital file protection, print-on-demand fulfillment for merchandise, subscription management, and built-in marketing features. This integration allows sellers to launch quickly, often in minutes, and focus on creating and marketing their products rather than on technical logistics. By offering transparent pricing with no transaction fees on its paid plans, Sellfy empowers creators to keep more of their earnings, making it a practical and efficient foundation for building an online business.

Features of Sellfy

Code-Free Online Store Builder

Sellfy provides a drag-and-drop store builder that requires no coding knowledge. Users can start with free, professionally designed templates and customize every aspect of their store's appearance. This includes uploading a logo, adjusting colors, and arranging page elements like LEGO blocks to create a store that reflects their brand and works perfectly on both desktop and mobile devices. The process is designed to be simple and visual, enabling anyone to create a polished, functional online storefront in a very short amount of time.

Sell Multiple Product Types

The platform supports a versatile range of product types all from one place. Users can sell digital products like eBooks, music, videos, and design files with robust protection. They can also create subscription plans for recurring revenue from content like magazines or exclusive member areas. Furthermore, Sellfy integrates print-on-demand services, allowing sellers to offer physical products like t-shirts, posters, and mugs without holding any inventory, as items are printed and shipped automatically by fulfillment partners.

Built-In Marketing & Sales Tools

Sellfy includes a suite of marketing tools designed to help grow sales without needing external apps. Key features include the ability to create discount codes and special offers, set up product upsells during checkout, and run an affiliate marketing program to have others promote your products. It also offers email marketing capabilities to engage customers and automated cart abandonment emails to recover potential lost sales, all managed within the Sellfy dashboard.

Secure Global Payments & Checkout

The platform ensures a smooth and secure buying experience for customers worldwide. It integrates with major payment gateways like Stripe and PayPal and supports express checkout options like Apple Pay and Google Pay for faster purchases. Sellfy handles all payment processing securely, protects digital downloads from unauthorized sharing, and provides sellers with a transparent financial overview. The express checkout is optimized to reduce steps and increase conversion rates for customers.

Use Cases of Sellfy

Digital Creators Selling Downloadable Files

Artists, musicians, writers, and designers can use Sellfy to sell their digital creations directly to their audience. This includes selling eBooks, stock photography, music tracks, video courses, fonts, or digital art. Sellfy handles the secure delivery of files, supports large files up to 20GB, and prevents unauthorized redistribution, allowing creators to earn passive income from their digital assets with minimal ongoing effort.

Building a Subscription-Based Membership

Content creators, educators, and experts can leverage Sellfy to offer premium subscriptions. This is ideal for selling weekly, monthly, or yearly access to exclusive content, such as a private podcast, a members-only video series, instructional tutorials, or a digital magazine. Subscriptions provide a predictable, recurring revenue stream and help build a dedicated community of fans who receive ongoing value.

Launching a Print-on-Demand Merchandise Line

Bands, influencers, podcasters, and brands can create and sell custom merchandise without upfront costs or inventory risk. Users simply upload their designs, and Sellfy's print-on-demand partners handle the production, packaging, and worldwide shipping of items like t-shirts, hoodies, hats, and mugs. This allows anyone to monetize their brand or artwork through physical products effortlessly.

Entrepreneurs Creating a Branded Online Store

Small business owners and entrepreneurs who want a unified online presence can use Sellfy to build a complete, branded store. They can sell a mix of digital guides, physical products, and subscription services all in one place. The integrated marketing tools help drive traffic and sales, while the simple dashboard makes managing orders, customers, and products efficient for a solo entrepreneur or small team.

Frequently Asked Questions

What can I sell with Sellfy?

You can sell three main types of products with Sellfy. First, digital products like eBooks, PDFs, music, videos, software, and design templates. Second, subscription products for recurring access to content or services. Third, physical products and custom merchandise through integrated print-on-demand services, where items are created and shipped only after a customer places an order.

Does Sellfy charge transaction fees?

On its free trial and Starter plan, Sellfy does apply a transaction fee. However, on its paid plans (Premium and Business), Sellfy charges zero transaction fees. This means you keep 100% of the revenue from your sales after payment processing costs from Stripe or PayPal. This transparent pricing model is a key advantage for growing creators.

How do I get paid from my sales?

Sellfy does not hold your money. Payments from your customers are processed directly through your connected payment gateway, such as Stripe or PayPal. The funds from sales go into your Stripe or PayPal account, and you can then transfer them to your bank account according to those services' payout schedules, typically within a few business days.

Can I embed my Sellfy store on my website?

Yes, Sellfy offers multiple ways to integrate your store into your existing online presence. You can embed your entire store or individual product "Buy Now" buttons on your website, blog, or landing page using simple HTML code. You can also easily share direct product links on social media platforms like Instagram, Facebook, Twitter, or in your YouTube video descriptions.

Pricing of Sellfy

Sellfy offers a 14-day free trial with no credit card required to test its features. After the trial, it operates on a tiered subscription model. The Starter plan begins at $22 per month (when billed annually) and includes basic features for getting started, though it includes a transaction fee. The Premium plan is designed for growing businesses and includes zero transaction fees, advanced marketing features like product upselling and cart abandonment emails, and a more comprehensive set of tools. The Business plan offers the highest level of features and support for established stores. A key selling point across the paid plans is the absence of transaction fees, contrasting with some competitors that charge a percentage fee on every sale.